FOX ALICE

Hi, I’m Alice Fox
Product Owner for AI-focused Enterprise Solutions

My background combines 5 years of entrepreneurship in web development and 3 years of enterprise product design at The World Bank, holding a BA degree from the University of Hertfordshire. This experience has shaped a unique perspective as a Product Owner, connecting user needs, business goals, and technical delivery.

Great collaborations shaped my professional vision —

here are recommendations from people I've worked with:

  • Alexander Tauterer
    Technical Product Owner at The World Bank
    Alice has consistently demonstrated a high level of motivation and focus in her role as a UX/UI designer. She has an impressive ability to quickly grasp requirements and immediately begins the implementation process. Alice is proactive in seeking clarification on any ambiguities, ensuring that she fully understands the project needs before proceeding. Her capacity to manage multiple projects simultaneously is commendable, showcasing her excellent organizational skills and dedication to her work. Overall, Alice is a valuable asset to the team, and her contributions are greatly appreciated.
  • Onika Vig
    AI Solutions Product Owner at The World Bank
    It has been a real pleasure working with Alice Fox. She is an exceptionally talented UX/UI designer who blends creativity, user-centric thinking, and technical expertise seamlessly. Alice quickly understands project goals and consistently delivers designs that are both innovative and practical. Her attention to detail, strong organizational skills, and ability to manage multiple priorities make her stand out in any team environment. Beyond her design skills, Alice brings a positive, solution-oriented attitude that uplifts everyone she works with. I highly recommend Alice for any UX/UI role — she would be a tremendous asset to any organization looking for creativity, dedication, and impact. I love working with Alice ❤️
  • Vaishnavi Muraligopal
    AI Solutions Product Owner at The World Bank
    I had the pleasure of working with Alice Fox on several projects including AI at The World Bank portal and I am consistently impressed by her ability to understand design requirements and come up with innovative ideas and designs. Her keen eye for detail and user-centric approach have significantly improved enhanced our projects. Alice is also an excellent team player and I thoroughly enjoy working with her. Everyone in the team appreciates her design skills, time management and great ideas, making her an asset to the team!

  • Miora Laügt
    Product Owner at The World Bank
    Working with Alice is awesome. She's an incredible UI/UX designer, but more than that, she's become a real creative partner who just lights up every project with her energy and insights.
    What really stands out to me is how she totally gets World Bank Group users. Like, she doesn't just design for them; she really understands who they are, what frustrates them, what they need. Her designs always feel so thoughtful and natural, like they were meant to be that way.

    And when things get crazy, she's the person you want on your side. Rush job? She's on it. Completely changing direction mid-project? No problem. If you need someone who can take your messiest ideas and turn them into something users will actually love — and who'll make the process enjoyable along the way — she's your person.
  • Anastasia Dovgaya
    Product Manager at The World Bank
    I had the pleasure of collaborating with Alice on a UX research study at the World Bank Group. She is a great UX designer, problem-solver, and thinker. Alice has the end-user at the top of her mind and at the heart of her work trying to find the best ways to make the users’ life easier. Also, as a UX designer, Alice certainly knows the importance of a fruitful collaboration between cross-cutting teams. Working closely with the UX research team, Alice attended all interview sessions with participants, took into consideration recommendations from UX researchers, and quickly addressed pain points identified during the study. Alice stays dedicated to the very end. It was the joy, delight, and such a great experience to work with her.
  • Oleg Tolkachev
    Marketing & Communications at UniCredit Bank
    We had the pleasure of working with Alice Fox during our Friday Unlocked: "Design Thinking and Al-Driven Creativity for Growth" webinar, organized by UniCredit Bank. Alice was a guest speaker, and her insights on the topic of AI and creativity were both informative and thought-provoking. Alice demonstrated a deep understanding of the subject matter, and her presentation was well-prepared and delivered with clarity and confidence, and her contributions to the discussion were insightful and valuable. We highly recommend Alice as a knowledgeable and skilled professional in the field of Digital Products Design. It was a pleasure to work with her, and we look forward to future opportunities for collaboration.

My Core Skills Shaping Strategic Approach:

  • Product Strategy & Management:
    • Define and shape product vision for AI-focused enterprise solutions.
    • Develop actionable roadmaps and prioritize features based on user needs and business impact.
    • Collaborate with cross-functional teams, including developers, data analysts, and stakeholders, to align on goals and deliver results.
    • Conduct research, analyze market and user data to inform strategic product decisions.
  • User-Centered Design & Experience:
    • Translate user research into personas, journey maps, and flows that guide product decisions.
    • Partner with UX researchers to run studies, gather insights, and make data-driven design choices.
    • Oversee UI component development, from wireframes to high-fidelity prototypes, ensuring consistency and alignment with product goals.
    • Validate user experiences through testing and feedback loops.
  • Software
    • Product Management & Tracking: MS AzureDevOps, Asana, Jira
    • Design, Wireframing, Prototyping: Figma, Mural board
    • Collaboration: MS Copilot, Miro

Key Portfolio Projects:

Committed to growth, I continuously

acquire new skills through Certifications

Sharing professional insights through

publications on Medium,

#Product Management #Roadmaps #UX
A roadmap isn’t just about tasks or deadlines; it’s about ensuring every step contributes to the larger vision.
#UXtrends #ActiveRetro #ProductDesign
From fashion to technology, people are looking back to the 80–90s for inspiration.
#UXstrategy #UX #Branding
As a UX designer, it’s hard not to take notice of the wave of opinions surrounding Jaguar’s rebranding.
#UX #Artificial Intelligence #AITrends
When reality is not good enough.
#UserResearch #UserTesting #UX
What’s common between a CTA button and a dessert fork?
#Artificial Intelligence #Trends #UX
We’re entering a new age. Is this all good? No clue.
Is it scary? Sure.

Let's connect!

Feel free to reach out on LinkedIn

or email me at hi@foxalice.com

Let's connect!
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