My professional journey began 10 years ago
at the British Higher School of Design, then I studied art and technology at the University of Hertfordshire.
Since then, I’ve been creating.
Let me guide you through the key highlights.
Later, 5 years of entrepreneurial experience
have provided me with a deep understanding of crafting digital products, from planning to implementation.
Today, I’m part of the team at The World Bank,
where I lead the design of AI-powered Enterprise tools such as chat platforms, search solutions, operational dashboards, and the AI Portal.
Below are key AI projects, showcasing my contributions, developed exclusively for internal use at The World Bank:
These are the Key Skills I use to craft
impactful solutions as a Product Designer:
- Product Strategy & Management:
- Shaping product vision through user-centered design and strategic insights.
- Crafting detailed, actionable product roadmaps that drive innovation and growth.
- Collaborating with product owners, stakeholders, and a cross-functional team, including data analysts and developers, to ensure alignment and successful outcomes.
- Conducting research and analysing market functionality to inform product decisions.
- Prioritizing features based on user needs and business impact.
- User Experience (UX):
- Defining user personas through comprehensive research to ensure a deep understanding of target audiences.
- Creating detailed journey maps and complex user flows to illustrate user behavior.
- Collaborating closely with UX researchers to conduct user studies, analyze insights, and make data-driven design decisions.
- Conducting usability testing to validate user experience assumptions and gather feedback for continuous improvement.
- User Interface (UI):
- Guiding the creation and implementation of UI components based on the component library to ensure consistency and scalability across the product.
- Collaborating with frontend and backend teams to ensure seamless integration of UI components and alignment with overall product vision.
- Overseeing the development of animated prototypes to communicate dynamic interactions and user flows effectively.
- Defining design fidelity, from wireframes to high-fidelity mockups, ensuring alignment with user needs and business objectives.
- Ensuring smooth handoff of UI components to developers with clear documentation and design specifications.
- Software
- Product Management & Tracking: MS AzureDevOps, Asana, Jira
- Design, Wireframing, Prototyping: Figma, Mural board
- Collaboration: MS Copilot, Miro
Committed to growth, I continuously
acquire new skills through Certifications
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- Design Thinking for Innovation: Prototyping and Testing#DesignThinking #Testing #Prototyping
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- #Agile #Scrum #Methodology
Great collaborations shaped my journey —
here are recommendations from people I've worked with:
- Alexander TautererTechnical Product Owner at The World BankAlice has consistently demonstrated a high level of motivation and focus in her role as a UX/UI designer. She has an impressive ability to quickly grasp requirements and immediately begins the implementation process. Alice is proactive in seeking clarification on any ambiguities, ensuring that she fully understands the project needs before proceeding. Her capacity to manage multiple projects simultaneously is commendable, showcasing her excellent organizational skills and dedication to her work. Overall, Alice is a valuable asset to the team, and her contributions are greatly appreciated.
- Onika VigAI Solutions Product Owner at The World BankIt has been a real pleasure working with Alice Fox. She is an exceptionally talented UX/UI designer who blends creativity, user-centric thinking, and technical expertise seamlessly. Alice quickly understands project goals and consistently delivers designs that are both innovative and practical. Her attention to detail, strong organizational skills, and ability to manage multiple priorities make her stand out in any team environment. Beyond her design skills, Alice brings a positive, solution-oriented attitude that uplifts everyone she works with. I highly recommend Alice for any UX/UI role — she would be a tremendous asset to any organization looking for creativity, dedication, and impact. I love working with Alice ❤️
- Vaishnavi MuraligopalAI Solutions Product Owner at The World BankI had the pleasure of working with Alice Fox on several projects including AI at The World Bank portal and I am consistently impressed by her ability to understand design requirements and come up with innovative ideas and designs. Her keen eye for detail and user-centric approach have significantly improved enhanced our projects. Alice is also an excellent team player and I thoroughly enjoy working with her. Everyone in the team appreciates her design skills, time management and great ideas, making her an asset to the team!
- Anastasia DovgayaProduct Manager at The World BankI had the pleasure of collaborating with Alice on a UX research study at the World Bank Group. She is a great UX designer, problem-solver, and thinker. Alice has the end-user at the top of her mind and at the heart of her work trying to find the best ways to make the users’ life easier. Also, as a UX designer, Alice certainly knows the importance of a fruitful collaboration between cross-cutting teams. Working closely with the UX research team, Alice attended all interview sessions with participants, took into consideration recommendations from UX researchers, and quickly addressed pain points identified during the study. Alice stays dedicated to the very end. It was the joy, delight, and such a great experience to work with her.
- Oleg TolkachevMarketing & Communications at UniCredit BankWe had the pleasure of working with Alice Fox during our Friday Unlocked: "Design Thinking and Al-Driven Creativity for Growth" webinar, organized by UniCredit Bank. Alice was a guest speaker, and her insights on the topic of AI and creativity were both informative and thought-provoking. Alice demonstrated a deep understanding of the subject matter, and her presentation was well-prepared and delivered with clarity and confidence, and her contributions to the discussion were insightful and valuable. We highly recommend Alice as a knowledgeable and skilled professional in the field of Digital Products Design. It was a pleasure to work with her, and we look forward to future opportunities for collaboration.
#Product Management #Roadmaps #UX
A roadmap isn’t just about tasks or deadlines; it’s about ensuring every step contributes to the larger vision.
#UXtrends #ActiveRetro #ProductDesign
From fashion to technology, people are looking back to the 80–90s for inspiration.
#UXstrategy #UX #Branding
As a UX designer, it’s hard not to take notice of the wave of opinions surrounding Jaguar’s rebranding.
#UX #Artificial Intelligence #AITrends
When reality is not good enough.
#UserResearch #UserTesting #UX
What’s common between a CTA button and a dessert fork?
#Artificial Intelligence #Trends #UX
We’re entering a new age. Is this all good? No clue.
Is it scary? Sure.
Is it scary? Sure.
Why Me?
As a millennial, I experienced the rise of personal computers, mobile phones, and the internet. Witnessing the evolution of digital products, enhanced by entrepreneurial experience and a proven track record in building AI-driven solutions for The World Bank, I bring a unique perspective to shaping the future of digital experiences.
